Creative Brief for Breathe

Creative Brief


A. The company is “Breathe”

B. The goal is design and build custom bicycle frames.

C. Competition to this type of company is large scale bicycle manufacturers.

D. Strengths of this company are that there is a personality to the brand. This brand will say something about an individual using the product. The brand strives to create and make their clients individual ideas possible.

E. Areas of improvement for the company: first and foremost to form an identity. The company is still getting off the ground.

F. 5 buzz words as is:
Experience, relationship, custom, dream, environment.

5 buzz words in redisgn:
Elite, Simple, Clean, Status, Bond.

G. Target audience is the road cycling enthusiast. Age ranging from 20 to 60 years of age. There is no one particular type of customer as the brand wishes to cater to anyone and everyone who is in the market for a bicycle that meets there exact needs. The cycling world consists of many many different types of people all from different backgrounds with this one thing in common.